CULTURE AND CUSTOM
With the growth of multinational companies and increased trading across borders dealing with difference and diverse cultures is something that many of us experience. Communication, behaviours, expectations and ways of working are different. This can cause misunderstanding, increased anxiety and potentially a missed opportunity.
Working positively with different people and different cultures can be a positive experience and create new business for you and your organisation. Awareness of business and social culture in your customer’s country can build you an advantage